Shoprite created Moola Mania, a stamp collecting game with some rules that needed to be broken down and explained in a catchy and easy to follow 20 second ad.

This was then followed by a Product and Price tv ad with the same branding.

The idea being to collect 30 stamps and redeem a R 100.

This project was simply storyboarded by the agency, I pumped it up a little, added some fun elements and pizazz, to take it from a standard retail ad to something with a little more energy and punch.